Southfield, Michigan, February 10, 2009. . .

The innovative Champion Double Platinum Power™ spark plug (p/n 7989) utilizes a one-piece “high-thread” design that replaces two-piece original equipment and/or aftermarket plugs utilized in these engines. When servicing the engines, professionals and do-it-yourselfers often find that plugs can separate during removal, potentially leaving the base trapped within the engine’s cylinder head. The Champion one-piece design solves this problem.

In addition to its problem-solving design, the new Champion Double Platinum Power plug features an extended ceramic post that virtually eliminates flashover, and an advanced J-gap configuration that is easier to set and helps ensure more efficient ignition performance. Like all premium Champion plugs, the new Double Platinum Power spark plug also features the brand’s exclusive Heat-Active™ alloy, which enables the plug to more quickly reach and maintain the optimum temperature range.

“Champion spark plugs have helped millions of automotive professionals, do-it-yourselfers, performance enthusiasts and professional engine specialists achieve superior performance and reliability. Now we’re providing a new generation of innovative, performance-driven solutions for today’s most advanced engines and ignition systems,” said Michael Proud, Federal-Mogul director of marketing.

The new Champion Double Platinum Power spark plug is available immediately for the following applications:

• Ford Expedition               2005-08     (5.4L V8)
• Ford Explorer                    2006-07 (4.6L V8)
• Ford F-150                         2004-07 (5.4L V8)
• Ford F-250 Super Duty     2005-08 (5.4L V8 and 6.8L V10)
• Ford F-350 Super Duty     2005-08     (5.4L V8 and 6.8L V10)
• Ford F-450 Super Duty     2005-07     (6.8L V10)
• Ford F-550 Super Duty     2005-07 (6.8L V10)
• Ford Mustang                    2005-07 (4.6L V8)
• Lincoln Mark Lt.               2006-07 (5.4L V8)
• Lincoln Navigator               2005-07 (5.4L V8)
• Mercury Mountaineer     2006-07 (4.6L V8)

For additional information regarding Champion spark plugs and the brand’s other performance-driven products, please contact your automotive parts and service provider, visit www.federalmogul.com, or write to: Champion Marketing, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, Michigan 48033

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