The SEMA Show in Las Vegas is one of the most exciting automotive aftermarket trade shows in North America.  The well-curated event brings together the best companies in the business to showcase their latest product offerings.  There are literally thousands of products to choose from, ranging from engine performance and suspension to styling and next-generation automotive technology.  We set out to find new off-road products that not only look good on display, but that are also made to get dirty. Here’s what we found.

RIGID Adapt LED Light Bar
The RIGID Adapt LED Light Bar is the first off-road lighting product that can change instantly according to conditions. The RIGID Adapt offers eight selectable beam patterns that range from broad short-distance lighting to highly focused long-distance lighting in a single fixture. It also includes RIGID’s new Active View Technology, which allows the beam pattern to actively adjust with vehicle speed. There are no moving parts within the Adapt. Instead, RIGID uses advanced LED technology that combines with patented new optics to create a revolutionary lighting solution that can “adapt” with changing conditions. The Adapt also has built-in accent lighting that can be set to any color in the light spectrum. The RIGID Adapt Light Bar will be available in 10-inch to 50-inch beginning Spring 2017. Learn more at www.rigidindustries.com/.

Iron Cross Step
Iron Cross Automotive prides itself as one of the only remaining 100% American made manufacturers of automotive accessories. Their Iron Cross Step won the Best New Off-Road/ 4-Wheel Drive Product award at the 2016 SEMA Show. This uniquely designed step features a strong, formed steel construction with step legs that flare out from the main body. It shares many of the Iron Cross design characteristics found in their HD line.  Each step features a step pad for added grip when climbing in or out of your rig. It also comes with a textured, gloss-powder-coat finish and “Iron Cross” badge for a bad ass look made to last. The Iron Cross step will be available for Jeep and truck applications. Learn more at www.ironcrossautomotive.com/.

Icon Vehicle Dynamics Six Speed Wheel
Icon Vehicle Dynamics may be best known for its suspension kits for just about every vehicle people like to take in the dirt, but they’ve recently taken on a new endeavor jumping into the wheel market with its line of Icon Alloys. Icon kicked off its wheel offerings with the Alpha and the Shield, but the newest wheel it unveiled for SEMA is the Six-Speed (shown above). Each wheel Icon Alloys offers is constructed of aluminum alloy for ideal strength for heavy off-road use, and the lighter weight of the wheel also helps reduce unsprung weight and rotating mass to improve overall vehicle performance and handling. The wheels are application-specific for bolt patterns and back-spacing. Each wheel offers multiple finish options, with the Alpha, for example, being offered in Satin Black with a Machined Finish, a Satin Black Finish or a Gunmetal finish. Current sizes available are 17” and 20”, with prices ranging from $230.99 to $335.99. For more information, visit http://www.iconvehicledynamics.com.

ARB All-Weather Fridge Freezer
ARB USA introduced their new All-Weather Fridge Freezer at the SEMA Show. This new model is designed with a stainless steel body and durable ASA plastic protective moldings, heavy-duty stainless steel hinges and anodized aluminum latches. The 63 QT / 60 L fridge freezer features tamper-proof bolts for permanent mounting, an electronic locking system secured with a pin code, in addition to a provision for padlock use for added security. The All-Weather also includes full-length cooling zone with dual height compartments. The weatherproof control panel and built-in features make it ideal for installation in the back of a pickup truck bed for work or play. A fridge slide, tie down system, and permanent mounting system will be offered as options. The ARB All-Weather Fridge Freezer will be available Spring 2017.  Learn more at www.arbusa.com/ .

Maxxis Razr MT Tire
Maxxis recently unveiled what is calls its new “flagship mud terrain,” the Razr MT. The new mud tire from Maxxis feature an all-new tread pattern that is designed with a deeply sculpted center block with a high-void layout for superior grip in the dirt and mud that is built to still provide a quite ride on the highway. Maxxis also employs a new compound for the tire’s construction to reduce tear resistance while still retaining great tread life. Maxxis also employs a new sidewall design intended to provide trail protection and grip. For added strength and durability, the Razr MT features a dual-cord casing that uses intertwined fibers. Initial sizes are limited for the launch of the tire, with eight sizes offered ranging from a 35-inch to a 40-inched. For more information, head over to Maxxis.com.

Any Level Lift
The patented Any Level Lift (ALL) Adjustable Suspension won the Best Engineered New Product award at the 2016 SEMA Show. More than 3,000 products were entered, and the winners were selected based on a variety of factors that include quality, marketability, innovation, technology and consumer appeal.  The Any Level Lift provides 16-inches of ride height adjustment using a patented hydraulic lift mechanism. The Any Level Lift was designed to bridge the gap between work and play by using a unique panhard design to keep the axles centered under the truck at any height.  It also includes a steering mechanism that eliminates bump steer and retains steering alignment at any height. The Any Level Lift is currently designed for the Ford Super Duty, but other makes and models are in the works.  Learn more at www.anylevellift.com/ . To get a closer look at the product in action, check out the video here.

Rhino-Rack Pioneer System
The Pioneer Platform from Rhino-Rack is designed to be tough. The Pioneer Platform is made from reinforced nylon and aluminum, which creates a lightweight strength that is very durable. These non-corrosive Pioneer Platforms have been tested in the harshest conditions around the world. The Pioneer has a number of brackets available for mounting items such as a Hi-Lift jack, awning, shovel, spare tire, off-road lights, Maxtrax, Jerry cans, bike, kayak and SUPs—to name a few. The Rhino-Rack Pioneer Platform can be mounted on most vehicle roofs or truck beds. Learn more at www.rhinorack.com.

Bestop Roughrider Tailgate Shelf
Bestop’s new Roughrider Tailgate Shelf offers Jeep Wrangler JK owners a convenient, durable rear gate storage solution. It’s a great companion for camping, tailgating or when running errands and needing a place to securely carry extra gear. The Roughrider Tailgate Shelf offers secure storage for anything from camping equipment and tools to hiking boots, clothing or groceries. The new Roughrider Tailgate Shelf fits easily onto the inside rear gate of 2007 to 2017 Jeep Wrangler JK two- and four-door models. It’s made with a heavy­duty composite for long life, and features a polyester mesh pouch that can be removed to create a traditional shelf--turning your Jeep’s tailgate into a convenient work space. The Roughrider easily deploys with one free hand – just push a button and the spring-loaded shelf automatically comes down. The unit measures 25”L x 14”H x 4.5”D (closed) and is easy to install.  Learn more at www.bestop.com/

Bilstein B8 8112 Shock
The Bilstein B8 8112 (Zone Control CR) is a position-sensitive direct fit coilover kit that offers three compression zones and two rebound zones, controlled by three independent internal working pistons. The triple-piston design delivers comfort during every day driving conditions, while also delivering maximum control off-road. Another new feature included is an internal rebound stop that eliminates harsh top-out and the need for an external limit strap. The Bilstein B8 8112 includes coilover spring and an adjustable threaded spring seat that allows for ride height adjustment of 0.6 inches to 2.5 inches of lift. The B8 8112 is rebuildable and made in the USA, and it is currently available for 2005 to 2015 Toyota Tacoma models.  Learn more at www.bilsteinus.com/.

MORE: 2016 SEMA Show Gallery