At
GM's HUMMER Division, the 2003 model year will go down as the year that
changed everything.
The
long-awaited arrival of the HUMMER H2 sport utility vehicle will bring
HUMMER's unmatched utility and unrivaled heritage to a wide new audience.
"HUMMER's
customer base is fiercely loyal, and H2 will help us expand that base
while maintaining that same degree of loyalty," said Michael C.
DiGiovanni, HUMMER general manager. "We'll eventually offer a full
portfolio of products, and ensure that HUMMER remains an extremely
powerful brand that connects to consumers on a decidedly emotional
level."
H2
takes the rugged heritage of H1 and refines it by adding more creature
comforts while maintaining off-road leadership. It's a bold and youthful
interpretation of what HUMMER means, in a more civilized package. Its
extreme design makes sure that H2 has the eye-catching appearance - and
brand recognition - of H1.
"H2
will be a reflection of what H1 is: an exhilarating, uncompromising
off-road vehicle," said DiGiovanni, "with the comforts of home
included. Like the H1, H2 will offer customers a vehicle to suit their
individual taste and style."
The
newest addition to the HUMMER family has extremely refined on-pavement
manners and ride comfort. And the H2 provides all the features and
amenities that a premium SUV customer might want. Yet, off-road, it is
almost as fiercely utilitarian as its famous progenitors - capable of
traveling through streams 20 inches deep, climbing 16-inch steps and
rocks, paddling through deep sand and outdistancing competitors in
high-speed desert runs.
H2's
big brother H1 remains what it's always been - the world's premier
off-road vehicle. It, too, offers refinements and a special edition for
2003.
HUMMER
celebrates a decade of off-road leadership with the limited-volume HUMMER
H1 10th Anniversary edition. The 10th Anniversary H1, due out in the
summer of 2002, is a late addition to the 2002 model year HUMMER lineup.
This
special new H1 includes a variety of special features from the
one-of-a-kind copper-colored Desert Sunset paint to the wood grain
steering wheel and dash.
Unique
features like a heavy-duty brush guard, black fender flares, color-keyed
wheel accents and the 10th Anniversary logo accent the exterior of the
commemorative H1. The interior is tan leather trimmed with heated leather
seats that feature the 10th Anniversary logo embroidered in the headrest.
By
building a varied product portfolio designed to authentic HUMMER
standards, developing unique customization packages creating a branded
customer experience in new HUMMER dealerships, GM plans to grow HUMMER
into a franchise, while preserving the prestige and panache earned by the
H1.
HUMMER,
in concert with its dealers, is offering a variety of accessories
engineered specifically for the HUMMER vehicles. GM's Service and Parts
Operations (SPO) will continue to add to the list of accessories available
for the H2, as it grows its vehicle accessory business significantly over
the next few years. Research has shown that customers value the security
of having GM provide its own validated vehicle accessories.
Those
accessories will be available through HUMMER dealerships, of which 150 are
scheduled to be open by July 2002.
"Our
dealership body is growing, along with our product offerings,"
DiGiovanni said. "The 2003 model year will be the first of many
landmark model years that GM has planned for HUMMER."
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