Each submitted video will be placed on Rough Country’s Facebook page and fans will have an opportunity to vote for their favorite video. The votes will be tallied and the top five videos will be pitted against each other in a final round to determine a winner. Grand prize is a cash payout equal to the cost of the kit being reviewed.

Rules are simple and contestants are encouraged to find their own unique way of highlighting the products. For consideration in the contest, videos must feature Rough Country branded equipment, must be at least one minute long, and must be uploaded to YouTube -adhering to the website’s terms and conditions. The deadline to enter the contest and submit a video link is Wednesday, July 28th 2010. The first round of voting starts the following day. A full list of official rules can be found at www.roughcountry.com/contests. The winning video will be announced Tuesday, August 3rd 2010.