Ford’s Bronco Off-Road Adventures program is returning in 2025 with six guided trips designed to showcase the SUV’s capability across some of the country’s most iconic and challenging terrain, including California’s Rubicon Trail.

The program, originally launched after the Bronco’s reintroduction, offers a mix of instruction, trail driving, and off-road community building. The events are open to owners of any Bronco model, though some trips are limited to experienced drivers or specific trims. For example, participation in the Rubicon Trail trip is restricted to Bronco Raptor owners with advanced off-road skills and a working knowledge of recovery techniques.

Other routes, like the Moab-to-Telluride and Emigrant Trail trips, are beginner-friendly and open to all Bronco trims.

While the Rubicon Trail trip has vehicle restrictions, the stunning Moab to Telluride trip is open to all Ford Bronco owners. Credit: Ford

In addition to time behind the wheel, participants will receive instruction on trail etiquette, communication tools, and technical driving techniques. Ford positions the program as an off-road parallel to the driving experiences offered by performance car manufacturers—designed to help drivers understand their vehicles’ limits in a controlled environment.

The 2025 Bronco Off-Road Adventures Schedule:

  • Rubicon Trail, California (Aug. 28–30)
  • Moab, Utah, to Telluride, Colorado (Sept. 10–13)
  • Emigrant Trail, New Mexico (Sept. 17–20)
  • Moab Red Rocks, Utah (Oct. 2–4)
  • Allegheny Mountains, Pennsylvania (Oct. 16–19)
  • Death Valley, California (Nov. 6–8)

These trips are BYOB affairs (Bring Your Own Bronco), and pricing starts at $3,695 for a solo participant or $5,795 for those bringing a passenger. Reservations are open now through the program’s official website, where prospective attendees can join a waitlist, access packing lists, and find more trip-specific information.