The Specialty Equipment Market Association (SEMA) kicked off the 2010 show in style, announcing the winners of the New Products Showcase Awards at the New Products Awards Breakfast held at the start of the week at the 2010 SEMA Show. SEMA recognizes products featured in the showcase section by awarding the “the most cutting-edge automotive products” that are either already available to consumers or are about to hit the market. Although SEMA wasn’t able to confirm the total number of entries just yet, for the 2010 show there were more than 2,000 new products submitted from over 1900 companies, which is close to breaking the record for most entries in the showcase.
“The New Products Showcase is arguably the single best, most effective tool exhibitors have to reach the largest audience possible,” said SEMA Vice President of Communication and Events Peter MacGillivray. “It’s not just about showcasing the product in a prominent area at the Show, it’s also about maximizing the exposure throughout the year.”
Criteria that ranked high on the judges’ selection for the New Product Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.
The 2010 New Product Award Winners include:
Best Engineered New Product
Winner: LOKAR Performance Products, Drive-by-Wire Electronic Throttle Control (ETC)
Runner Up: ISIS Power, ISIS inTOUCH Max Touch Screen System
Runner Up: QA1 Motorsports, Wireless Remote Adjust System
Best New Exterior Accessory Product
Winner: Pro Comp/Smittybilt, M1 Truck Bumper
Runner Up: Stainless Showworks Inc., 2010-2011 Mustang V6 and GT Mirrored Polished Stainless Steel Engine Compartment Dress Up Kit
Runner Up: MBRP Inc., Mega Tips
Best New Interior Accessory Product
Winner: Omix-Ada/Rugged Ridge, Rugged Ridge Interior Trim Kit for the 2007-2010 Jeep JK Wrangler
Runner Up: B&M Racing and Performance Products, Hurst HardDrive Stick
Runner Up: Spectre Performance, ProFab Door Panels
Best New Merchandising Display
Winner: Directus, Prodigy One
Runner Up: Cobra Electronics, Cobra iRadar Detection System
Runner Up: Dynojet Research, Power Vision
Best New Mobile Electronics Product
Winner: Directus, Prodigy One
Runner Up: Cobra Electronics, Cobra iRadar Detection System
Runner Up: Dynojet Research, Power Vision
Best New Off-Road/4-Wheel Drive Product
Winner: Timbren Industries Inc., Axle-Less Trailer Suspension
Runner Up: Omix-Ada/Rugged Ridge, Tire Carrier Linkage for 1976-2011 Jeeps
Runner Up: Advance Adapters Inc., Deluxe TJ Cable Shifter
Best New Packaging Design
Winner: Bubba Rope, Bubba Rope
Runner Up: Meguiar’s Inc., Brilliant Solutions Wheel Polishing Kit
Runner Up: AMP Research, AMP Research Bed X-Tender
Best New Performance-Racing Product
Winner: COMP Performance Group, COMP Cams Phaser Adjustable Locks for the 2011 5.0L Mustang
Runner Up: Holley Performance Products, Holley LS3/L92 Hi-Ram Modular Intake Manifold System, Carb & EFI
Runner Up: BD Diesel Performance, Big Daddy Race Turbo/Diverter Valve
Best New Performance-Street Product
Winner: McLeod Racing, Mustang Master Cylinder Retro Kit
Runner Up: Painless Performance Products, GM Gen IV Tach Driver
Runner Up: COMP Performance Group, TCI 6X Six-Speed Transmission Package for Ford, Chrysler and Pontiac Applications
Best New Powersports Product
Winner: AMSOIL, AMSOIL Quickshot SE
Runner Up: Axia Alloys, Modular Roll Cage Clamping System
Runner Up: SSV Works, BM-175S/B
Best New Street Rod/Custom Car Product
Winner: Dakota Digital Inc., VHX Hybrid Analog/Digital Instrument Systems, GM Tri-Five Applications
Runner Up: Billet Specialties Inc., Billet Deck Lid Hinge
Runner Up: Danchuk Manufacturing, 1957 Front One-Piece OE-style Bumper
Best New Tire and Related Product
Winner: Continental Tire, Continental ProContact With EcoPlus Technology
Runner Up: Continental Tire, General Grabber
Runner Up: Coker Tire, Excelsior Stahl Sport
Best New Tools & Equipment Product
Winner: AAC, The Filler Detective
Runner Up: TecMate North America, OptiMate 6-TM-181
Runner Up: Auto Meter Products, BVA-260
Best New Van/Pickup/Sport-Utility Product
Winner: Fastway Trailer Products, Fastway Flip-Self-Retracting Jack Foot
Runner Up: Shin Shield, Shin Shield
Runner Up: RBP/Rolling Big Power-A Division of Lexani, RBP Logo Mud Flap
Best New Wheel and Related Product
Winner: The Ultimate Wheel & Tire Plus Sizing Guide, Bolt Pattern Pro
Runner Up: Kyowa Designs/Concept One, Concept One Executive RS-55
Runner Up: IForged Performance Alloys/Forgestar Wheels, Forgestar CF5