Jeep’s Super Bowl ad for 2025 took a familiar route, blending patriotism, adventure, and a touch of humor—this time with Hollywood legend Harrison Ford behind the wheel. The surprise commercial, which aired in the fourth quarter of the game, featured Ford reflecting on personal happiness while showcasing the 2025 Jeep Wrangler 4xe.

“Choose what makes you happy,” Ford says in the ad. “My friends, my family, my work make me happy. This Jeep makes me happy … even though my name is Ford.”

The ad highlights Jeep’s deep American roots, dating back to 1941, and its legacy of off-road capability. It also arrives as the brand expands its electrified lineup, rolling out its first all-electric SUV, the Jeep Wagoneer S, alongside its growing range of 4xe plug-in hybrids.

Related: 2025 Jeep Wrangler 4xe Willys ’41 Honors the Iconic Willys MB

“Jeep has always represented freedom and adventure,” said Jeep CEO Bob Broderdorf. “Harrison Ford knows a thing or two about blazing his own trail, both on-screen and in real life.”

Set against sweeping mountain views and winding dirt roads, the commercial reinforces Jeep’s message: life doesn’t come with an owner’s manual, so it’s up to each individual to chart their own course.

Related: Best Jeep Wrangle Mods