A new study projects significant growth in the U.S. rooftop tent market, driven by rising consumer interest in adventure tourism and outdoor recreation. According to a recent Research and Markets report, the market for rooftop tents is expected to reach USD 286.71 million by 2030, expanding at a compound annual growth rate (CAGR) of 8.0% over the forecast period.

The study emphasizes that rooftop tents have gained popularity as a cost-effective alternative to recreational vehicles, offering a more refined camping experience. Key factors contributing to this trend include the ease of setup and the elevated, secure sleeping arrangements that rooftop tents provide.

As adventure tourism grows, rooftop tents are becoming a go-to solution for outdoor escapes. Credit: Roofnest
As adventure tourism grows, rooftop tents are becoming a go-to solution for outdoor escapes. Credit: Roofnest

Rooftop Tent Report Highlights

Rooftop Tents as a Viable RV Alternative: The report underscores the growing appeal of automotive rooftop tents, which offer a more affordable way to experience outdoor travel without the expense of a full recreational vehicle. Their simplicity in setup and ability to keep occupants off the ground makes them an attractive option for adventure enthusiasts.

Demand for Hard-Shell Tents: The report identifies the increasing popularity of hard-shell rooftop tents, particularly 2-person and 3-person models. As demand for these smaller, more durable tents grows, the market is expected to see significant expansion in this segment.

Industry Influencers: Growth in the outdoor recreation sector and the rise of adventure tourism are key drivers of market expansion. The report highlights how consumers increasingly turn to rooftop tents for convenience and comfort in remote camping locations.

Impact of E-Commerce: The study also notes that the rise of e-commerce has made rooftop tents more accessible, enabling consumers to purchase these products online with ease, further driving sales.

With North America serving as a key market, the U.S. rooftop tent sector benefits from local innovation supported by top vendors based in the US. The study predicts that as demand for comfort and luxury in camping continues to rise, the rooftop tent market will see continued momentum throughout the forecast period.

Want to learn more? Read our guide to the Best Rooftop Tents.