Mahindra has announced a total customization program for their dandy Roxor side-by-side.

Customers looking for a Roxor like no other can take advantage of the company’s new partnerships with outfits like Warn and Bestop. Mahindra’s approach to building the rugged rigs allows owners to create their own vehicle based on their specific tastes and desires.

Many products in the new accessory line have been developed in partnership with several key American-based aftermarket manufacturers. Hard and soft bikini tops are made by Bestop, a winch is from Warn, and – in a glorious throwback fitting of the retro-themed Roxor – KC Hi-Lites had a hand in creating a light bar.

“Every driver needs something different from their Roxor, and we are giving them the options they want to customize it for their application,” said Vice President of Marketing for Mahindra Automotive North America Rich Ansell.  “We’re also able to offer more than 400 different colors and custom wraps to give the Roxor owner tremendous choice.” Other accessories offered by the company are a windshield, dual-function pintle/ball trailer hitch, and a soft enclosure.

Off-road fanatics will be pleased to learn that differential locks are on the menu, as well as a manual locking hub kit enabling owners to flat tow the vehicle. Every Roxor built receives a textured, scratch-resistant bed liner coating on the floorboards and cargo area. The company is also sketching out plans for a selection of rubber, with tires coming from BF Goodrich and Goodyear.

Additional accessories are under development, including a snow plow and cabin enclosure, at the company’s Auburn Hills, Michigan facility.

The Roxor is a diesel-fuelled, off-road only entrant into the side-by-side market. The powerplant is a 2.5-liter turbodiesel that puts out 62 horsepower driving the Roxor to a top speed of 45 mph. Supporting it is a leaf spring suspension in the front and rear along with off-road ready shocks. For overall size, the rig measures 148 inches long, 62 inches wide, and 75 inches tall.

Yes, the little scamp looks like a Jeep, thanks to parent company Mahindra who has been building the Willys Jeep under license since 1947. Pencil-necked, bed-wetting lawyers representing FCA have their knickers in a knot about this and seem bent on blocking its sale but – thankfully – haven’t gotten their way. Yet. Base models are priced at $15,549.