It’s morning in America and, if these sales numbers are anything to go by, most of its population is climbing into a light truck on their way to work.
Save for a couple of blips, the entire pickup truck category – plus the Wrangler – are posting increases in deliveries both last month and so far this year. Many of those jumps are in the double digits.
At Ford, nearly half a million F-Series pickups have been sold so far this year, a 4.9% increase that’s sure to warm the hearts and bank accounts of execs in the Glass House. They moved 79,204 of the things last month alone, marking the truck’s 14th consecutive month of year-over-year gains. Last month’s gain was roughly two percent. It won’t be long before we’re reporting on Ranger sales, plus it’s also worth mentioning the Navigator is selling like gangbusters.
Across town at GM, you’ll remember that the company chose not to release any sales numbers since the depths of last winter. Now, they’ve lumped in all of their sales in the second quarter of 2018 into one number, a digit we’ve chosen to divide by three (the number of months in Q2) in order to approximate how many trucks The General moved last month. Year-to-date number can be compared directly with other companies, however.
Sales of the Silverado are up significantly so far this year, nearly cresting 300,000 units in a performance seeing that nameplate up 10.7% compared to the first six month of 2017. The Sierra is roughly flat, with that pickup finding about 1700 more buyers so far this year than last. GM’s mid-sizers are also doing well but the Canyon continues to sell at the pace of glacial progression compared to the Colorado, a development which perplexes your author to no end.
Ram pickup trucks are selling at a steady pace once again, now that copies of the new 1500 are starting to trickle into dealers. It wasn’t supposed to be this way, with the re-engineered pickup receiving well-earned reviews upon its launch earlier this year. Unfortunately, a dearth of engine choices have scuppered FCA’s well-laid plans, causing the Ram to record a 6.7% decline in sales over the first six months of this year.
Also See: Spy Shots of 2020 Ram HD Regular Cab
In Texas, reports from Toyota are also positive, with the full-size Tundra maintaining its sales performance compared to last year. The Tacoma continues to rack up sales as if stacks of free money are in its glovebox, climbing a stunning 35.6% last month compared to one year ago. Its year-to-date performance, more indicative of a model’s long-term health, is also up well by well over twenty percent.
Nissan is catching up with itself, as this time last year saw big sales increases for the Titan as the new truck was finding its groove. Now that initial demand has waned, deliveries of the big truck have levelled off. This is not unexpected but nor should it be a cause for any alarm. Its little brother Frontier, a truck whose roots can be dated back to ancient times, is up 10.3% this year, proving that Nissan needn’t immediately plow money into developing a new midsize truck.
Jeep
The Jeep brand continues to keep the lights on over at FCA, up about 20% both last month and year-to-date. In particular, history will likely show the new Wrangler as a shining example of how to properly launch a new version of a popular vehicle. No fewer than 23,110 copies found their way into the eager hands of new owners last month, with 133,492 of the off-roaders finding new homes so far this year. During an equivalent time span twelve months ago, that number hadn’t even cracked the 100,000 unit mark.