CRANDON, WISC. — For 45 years, the sport’s fastest racers have converged on the undulating topography around the tiny hamlet of Crandon, Wisconsin to settle bragging rights and earn a special place in the record books. Bolstered by its iconic heritage, famous race winners and record-setting crowds, much like the Indianapolis Motor Speedway, Crandon International Raceway represents an important treasure on the American motorsports landscape.

Wanting to help secure its future as the finest dedicated off-road racing and lifestyle facility in the world, the management team at Crandon International Raceway has now formally joined forces with The Rennsport Group for new marketing and communications initiatives. The partnership began with August’s Crandon Super Challenge event and the recently completed 45th Anniversary World Championship weekend that was the biggest in the track’s long and colorful history.

Based in San Juan Capistrano, Calif., The Rennsport Group has provided automotive and motorsports consultation work to a long list of diverse clientele including NORRA, Volkswagen, Nissan, Infiniti, Kia, SCORE International, Johnson Controls, BFGoodrich, Wide Open Adventures, IFC Films and many others. Founded by 2014 Off Road Motorsports Hall of Fame inductee (ORMHOF) and veteran racer Marty Fiolka, the agency is comprised of top-level freelance industry talent that comes together for a wide variety of automotive branding, communications and marketing projects.

“We have long felt the need to grow Crandon International’s brand and marketing effort to do a better job for our current and future corporate partners; our fans and the teams that race here,” explained facility President Cliff Flannery. “Marty Fiolka has been a part of the Crandon family for many years, so bringing him onboard in a more official capacity makes great sense — especially when you consider the background and experience his group brings to the table.”

“So far we are already getting great feedback from our sponsors and our fans to the work done just over the past few weeks,” added Crandon Sales Director Tiffany Landru. “Everything from our press releases to our social media content to our Facebook page has seen marked improvement in the last 30 days thanks to this new partnership. It’s a step we have long wanted to take so our marketing better communicates the unique ‘Crandon Experience.’ The track’s past, present and future deserves the attention it is now getting.”

While the summer racing season may be over for the purpose-built, 400-acre facility located just two hours from Green Bay, Wisc. track management and The Rennsport Group are currently working on new marketing, sponsor and web initiatives, as well as formulating longer-range facility and heritage programs created to help Crandon reach its 50th Anniversary in 2019 stronger and better than ever.

“For us, the addition of Crandon International to our growing list of clientele represents something far greater than business as usual,” added Fiolka, who first came to Crandon as a consultant to Nissan Motorsports in 1997. “The Crandon story is as organic and authentic as any iconic event in motorsports. It’s an honor to have the opportunity to spread that story and help this special place reach its 50th anniversary in as professional and world-class a manner as possible.”