Sales of pickup trucks were brisk in May … if you were a Ram dealer.
May wasn’t a bad time to be selling trucks, particularly if those trucks had a Ram logo on their nose. According to numbers posted by the company this morning, Ram sold a full 33% more pickup trucks last month compared to the same time last year. Their total is way up so far in 2019 as well, showing growth of 21.8% through the first five months of this calendar year.
It would seem Ram’s strategy of selling both the new and old half-tons at the same time is paying off. That was the plan all along but certain supply problems scuppered that plan twelve months ago. Things are definitely on track now.
Across the hall at Jeep, a total of just over three thousand people have taken home a new Gladiator. Is it eating into Wrangler sales? Hard to say. That model dropped by 572 units compared to the same time frame last year, or about a third of Gladiator volume. More likely, the drop can be attributed to the fact that Jeep dealers had both JK and JL units at this time in 2018.
Elsewhere, Tundra volume is fairly steady, while its Tacoma brother continues to chalk up wins like they’re going out of style. In fact, with Tacoma sales up 6.8 percent, it has achieved 19 consecutive months of increased sales. For its part, Nissan is seeing a softening of Titan demand but solid call for the Frontier.