Looking for yet another way to set your rig apart from the crowd? BFGoodrich wants to stick it to your tires.
Teaming up with a company called Tire Stickers, BFGoodrich is now offering colorful decals to jazz up the sidewalls of your truck’s rubber hoops. Your rapidly aging author remembers a time when simple raised white letters were cool. These new decals will be available in white letter outline or solid white lettering, plus a number of red/white/blue combinations.
The tech for these tire decals apparently involves a heckuva lot more than just printing off a few labels using sticky paper and calling it a day. In order to survive the rigors of their environment, not to mention centrifugal forces trying to rip them off, the company sunk time and money into R&D work, teaming exclusively with BFGoodrich through to 2020.
Drivers who purchase tire decals for their BFGoodrich rubber can easily apply them using the installation kit and associated instructions. This durable, raised-rubber tire lettering is designed to be a permanent solution, meant to withstand reasonable amounts of on- and off-road driving, standard cleaning, and even power washing.
These tire decals feature custom brand colors and align with raised sidewall lettering on the BFGoodrich products which have that feature. BFG worked with Tire Stickers to perfect the alignment of decals with the tire sidewall engravings.
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Stickers are available for select sizes of the All-Terrain K02 and Mud-Terrain KM3. Your cousin who prefers the pavement to off-road trails can buy stickers for g-Force Rival and Comp2 rubber.
BFGoodrich tire decal kits are sold in sets of four or five in order to accommodate a full-size spare tire. Price? That’ll range from $159 to $199 per set. Pre-orders began in November and will ship in January 2019. To shop for the decals, visit the Tire Stickers website.