Getting behind the wheel of Ford’s mega-off-roader, the F-150 Raptor, has never been a cheap proposition. Now, buyers of new models will have to dig even deeper.

According to sources, a SuperCab Raptor will set you back $52,170 of the finest American dollars starting this month, including $1495 worth of destination fees, a $660 increase. SuperCrew models also pad their sticker by an extra $660, bringing that truck’s price to $55,155 including destination.

That destination fee is $100 greater than before, by the way. It’s also worth noting that when the second-gen Raptor first appeared for 2017, it bore a sticker price of $49,520 which then crept to $51,080 in 2018.

With this news, it wouldn’t be a bad idea for those in the Raptor market to hang on for the upcoming 2019 model. Of major interest to off-road gearheads is a new system Ford is calling Trail Control. Similar in theory to other low-speed off-road systems, Ford’s take on the technology helps Raptor drivers navigate challenging conditions other than a high-speed sand wash. On low-speed terrain, the system will adjust engine power and wheel braking, allowing drivers to focus on getting over that one last obstacle. Trail Control can be activated at speeds from 1mph up to 20 mph depending on driveline position. To those who say systems like that take the challenge out of off-roading, well, there’s always the ‘off’ button.

Next year’s Raptor will also be imbued with new Live Valve Fox Racing Shoxs. Ford Performance worked directly with Fox to develop new electronically controlled Live Valve technology. The companies say it continuously adjusts damping in real-time, using sensors in the suspension and body to maximize bottom-out resistance and handling response.

Also See: Ford Ranger Raptor Spied Testing in Michigan

In showrooms, the F-Series continues to crush its competition like beetles under its feet, up eleven percent for its strongest May month since we were all still worried about the Y2K bug. Nearly 85,000 of the trucks were sold in May.

The Raptor is a huge contributor to Ford’s bottom line, consistently and reliably dragging the average transaction price of F-Series up into the stratosphere. This phenomenon has not gone unnoticed by other manufacturers. In fact, the Raptor got a special mention at FCA’s product meeting on June 1st, where Mike Manley of Ram talked about the ‘Raptor Effect’ and the positive impact it has on Ford’s fortune.

This new price structure will certainly serve to further boost those fortunes, especially on a machine that doesn’t qualify for factory incentives or subvented rates.