For the eighth consecutive year, the Jeep Wrangler has been named the Hottest 4×4-SUV at the Specialty Equipment Market Association (SEMA) Show in Las Vegas. Or in the case of this Wrangler by Bruiser Conversions seen above, the hottest 6×6. 

The award once again going to the Wrangler is no surprise, as Jeep says that about 98 percent of all Wranglers sold are equipped with at least one aftermarket accessory. So it’s no wonder that so many of them are found throughout the halls of the SEMA show.

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“The Jeep Wrangler is iconic in the aftermarket world, and the SEMA community continues to embrace the vehicle,” said SEMA President and CEO Chris Kersting. “Given Jeep brand’s versatility and mass appeal, it’s not surprising that SEMA Show exhibitors have voted the Jeep Wrangler the Hottest 4×4-SUV year after year.”

The Dodge Ram was a finalist in the Hottest Truck category as was the Dodge Charger. Mopar also revealed the “Hellcrate,” the first-ever supercharged, 707-horsepower engine offered as a factory-backed crate engine.