Any off-roader worth their Mickey Thompson tires knows about the Baja 1000.

Billed as the world’s oldest and most prestigious desert race, this year’s event will start in the California border town of Ensenada, snake its way down the Baja Peninsula, and finish over 1000 miles to the south in La Paz. Along the way, racers are faced with high speeds, sleepless nights, and brutal desert conditions just waiting to rip out an axle.

Before racers pummel themselves and their machines during this year’s race week of Nov. 12 – 18, the Lucas Oil Off-Road Expo will be held at the Fairplex, in Pomona, Calif. The Expo is held over two days, September 30 and October 1. To help mark the race’s 50th anniversary, there will be an extensive SCORE Baja 1000 exhibit area offering desert-racing fans the opportunity to interact with the top desert racing teams while checking out some of the most radical motorsports vehicles ever developed.

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The event in Pomona will feature a huge contingent of off-road companies, parts manufacturers, and industry experts. Catering to just about every form of off-road activity imaginable, there will be displays in the categories of off-road racing, rock crawling, trail riding, and sand sports. As the Baja 1000 welcomes more than just trucks, there will be exhibitions of motorcycles and quads as well. Not driving? The Expo has you covered there, too, with camping and adventure travel on hand.

In addition to the Expo showcasing current SCORE desert racing vehicles and drivers, this year’s Baja 1000 official course map will be unveiled mid-afternoon on September 30. This is a big deal, because while the start and end points of this year’s Baja 1000 have been announced, the route itself – along with the checkpoints and supply stops – often change from year to year.

Autograph sessions will be held during the Off-Road Expo for a couple of hours just after lunch on both Saturday and Sunday, while massive LED screens promise to treat folks at the event with past race telecasts and historical videos that are part of SCORE’s history. Expected to appear at the Expo are legends such as Ivan ‘Ironman’ Stewart, Bryce Menzies, and former SCORE frontman Sal Fish.

Over 350 entries, from 40 U.S. States and 30 countries are expected to compete in this year’s 50th annual SCORE Baja 1000. Be sure to check out Off-Road.com for event coverage in November.