SANTA ANA, CA. – (June 12, 2017) – Yokohama Tire Corporation fortified its partnership with the high-energy Nitro Circus organization by becoming an official partner of the Nitro World Games, June 24 at Rice-Eccles Stadium in Salt Lake City, Utah.

Yokohama, already the exclusive tire of the Nitro Circus Live Tour in the United States, is the presenting sponsor of the Skate Best Tricks competition at the adrenaline-fueled event, which will crown world champions in action sports disciplines such as FMX, BMX, Skate and Scooter. NBC will televise the Nitro World Games in primetime.

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“Yokohama is super excited to be part of the action in this year’s Nitro World Games” said Fardad Niknam, director of LTR segment development.  “We have some fun surprises set up for the Nitro fans and look forward to showcasing our super-tough line of GEOLANDAR® light truck tires at the Worlds.”

The Nitro World Games are produced by Nitro Circus, the world’s leading action sports and entertainment brand. Created by Nitro Circus Executive Chairman and Global Head of Creative Mike Porra with action sports icon Travis Pastrana, Nitro World Games pushed the limits of action sports competition during its inaugural event last year.

Go here for details on the 2017 Nitro World Games or visit for the 2017 Nitro Circus Live Tour North American schedule.