CORONA, Calif. — General Tire and Team Lucas are going racing together for the 10th year in a row in 2017. The General Tire/Team Lucas partnership includes major at-event exposure and network television coverage for the Lucas Oil Off Road Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Drag Boat Racing Series, Lucas Oil Speedway, Lucas Oil Modified Series, ASCS Sprint Car Series, Lucas Oil Late Model Dirt Series, Lucas Oil AMA Motocross Championship, the Best in the Desert Series, and the annual Lucas Oil Chili Bowl Nationals from Tulsa, OK.
General Tire also will continue with major signage at Lucas Oil Speedway – the “Diamond of Dirt Tracks,” in Wheatland, MO – and Lucas Oil Stadium – home of the Indianapolis Colts of the National Football League.
“General Tire could not cover all the ground that it does without the help and support of our partnership with Team Lucas,” said General Manager, Travis Roffler. “Forrest Lucas and his team have such an understanding of the grassroots motorsports movement that it makes perfect sense for General Tire to continue working with them in an effort to provide value to the dedicated fans and consumers who support our brand.”
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Television coverage for General Tire will expand again this year with continued exposure on the MAVTV Motorsports Network, NBC, NBC Sports Network, CBS, CBS Sports Network and Lucas Oil Racing TV – the first streaming TV network dedicated solely to the world of motorsports. General Tire’s cumulative network exposure will be in excess of 400 hours. This type of television package is one of the essential ingredients that make the dynamic Team Lucas marketing and advertising platform so beneficial to Team Lucas partners.
On the programming side, General Tire will support “King of the Cage” MMA broadcasts on MAVTV, and will be the title sponsor of a 3-hour block of auto enthusiast programming from 6 to 9 p.m. every Friday night on MAVTV.
“General Tire has been a great partner over the years and we are delighted that they have decided to continue our relationship,”Lucas Oil Executive Vice President, Bob Patison said. “General Tire is a company that truly understands the racing industry and how to utilize its marketing power. It is an honor to have such a great company as a part of Team Lucas.”
General Tire was formed in Akron, Ohio, in 1915 and throughout its 100-plus-year history the company now based in Fort Mill, South Carolina, has produced tires for all types of motor vehicles. Today, General Tire delivers car, truck, and industrial tires to customers all around the world. It also equips 4×4 vehicles with special tires. Learn more at www.generaltire.com.
Team Lucas is an alliance between Lucas Oil Products and select marketing partners that enhances brand awareness, maximizes television coverage and produces live, family friendly event experiences for fans. Lucas Oil Products is the world leader in high-performance lubricants and problem-solving additives, and distributes hundreds of unique formulations in 40 countries with continued growth every year. Its television production arm, Lucas Oil Production Studios, manages high-def facilities that create more than 300 hours of programming for CBS, CBS Sports Network, NBC, NBC Sports Network, the Lucas-owned MAVTV and Lucas Oil Racing TV Network. For More information please visit www.lucasoil.com.