Ford released its commercial for this weekend’s 2017 Super Bowl ahead of the big game, and instead of focusing on any one product it highlights the future and present of Ford’s overall offerings.
The “Go Further” campaign highlights struggles in everyday life and explores ways to overcome them. The spot is sound-tracked by a Nina Simone song titled “I Wish I Knew How It Would Feel To Be Free,” and Heisenberg himself Bryan Cranston lends his voice to the commercial near the end.
Each 30-second commercial spot is near $5 million for Super Bowl Sunday, and this extended version of Ford’s commercial is said to run between the coin toss and opening kick on this Sunday, February 5th. This is the first time in three years Ford has advertised during the Super Bowl, and the return highlights multiple Ford’s offerings, including self-driving cars, ride-sharing, electric cars, bicycle sharing, and of course, the strength of its F Series trucks. Check out the full spot here:
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