BFGoodrich Tires announced last week at the 2016 SEMA Show that it will be the exclusive tire of the 2017 Jeep Jamboree USA season. Jeep Jamboree USA offers more than 30 trail rides and events across the country to try and encourage Jeep owners to get the most adventure from their vehicle.

Most Jamborees are typically over the weekend as two-day events, with a focus on family activities that cater to novice and expert Jeepers alike. Jeep Jamboree provides experienced guides to help navigate and educate Jeep owners at each event.

“Jeep Jamboree USA is about exposing Jeep owners and families to adventures they may have thought were inaccessible,” said Pearse Umlauf, president and CEO of Jeep Jamboree USA. “The partnership with BFGoodrich Tires has natural synergies with our company. BFGoodrich prides itself on decades of creating industry-leading off-road tires to empower drivers to experience their world. This partnership will enable us to reach more people and make significant impacts in the communities where our events are held and stimulate enthusiasm around responsible four-wheel drive adventures across the country.”

As part of the new partnership, BFGoodrich Tires will be present its off-road product offerings and also include expert driver instruction as well.

“From creating the radial all-terrain market to supporting grassroots racers, BFGoodrich has an unparalleled commitment to off-road enthusiasts and their pursuit of driving happiness.  Jeep Jamboree USA is the world’s largest commitment to supporting Jeep owners so they are the perfect opportunity for BFGoodrich to better support Jeep owners,” said Oscar Pereda Director of Enthusiast Engagement, “and Jeep Jamboree events are the perfect opportunities for us to help Jeep owners to better enjoy their off-road adventures as well as demonstrate how BFGoodrich Tires can help enable their experience.”

For more information on Jeep Jamboree, check out their website here.

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