Chevrolet recently unveiled its newest heavy-duty concept truck for the 2016 SEMA Show, a 2017 Silverado 2500HD Carhartt concept truck built to tackle the toughest jobs.
“Chevrolet HD trucks are designed for hard work, and just like your favorite Carhartt, their functionality transcends the workplace to become a style statement,” said Sandor Piszar, Chevrolet Truck marketing director. “This concept vehicle mirrors the lifestyles of countless Chevy truck owners, demonstrating the personal connections with the tools of their trades.”
Chevrolet described the partnership for its concept truck as “Connecting two American brands that help their owners earn a living, often simultaneously, connecting Chevrolet HD trucks and Carhartt seems as natural as unloading drywall from the bed of a Silverado 2500HD at a chilly worksite while wearing one of the renowned work jackets.”
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The SEMA concept truck will be powered by the all-new Duramax 6.6L V-8 turbo-diesel engine (check out our First Drive), which is rated to deliver 445 horsepower and 910 lb.-ft. of torque, which is a 19 percent increase in max torque over the 2016 Duramax 6.6L. New models fitted with the new Duramax 6.6L incorporate a unique induction system that draws air through an intake scoop on the hood.
Chevy says that a number of Chevrolet Accessories and concept parts enhance the truck’s appearance and functionality. The Chevrolet Accessories include:
– Trailering mirrors with camera system
– Black bowtie emblems
– All-weather floor liners
– Assist steps
– Perimeter bed lighting
– Bed-mounted toolbox and swing-out tool chest (associated accessories)
The additional concept and custom equipment includes:
– 20-inch LED light bar
– Electrical outlets in the bed
– Antique nickel accents on the grille, mirror caps, tow rings and 20-inch aluminum wheels
– Carhartt gold pinstripe graphics
The truck features a Jet Black interior, which features Carhartt’s signature duck brown garment material on the seats, armrests and door panel inserts, with triple-stitched seams just like the jackets. The Carhartt logo is laser-etched on the headrests, while antique nickel-finish trim is used on the doors, center console and instrument panel. On the outside, the truck features a two-tone Carbon Flash exterior finish, with a matte finish above the beltline and high-gloss black on the bottom half.
“When Carhartt and Chevy started working together on this concept truck, we quickly realized that our mutual respect for hardworking people and the utility they expect from our brands would equal the ultimate truck for anyone who works and plays in the rugged outdoors,” said Tony Ambroza, senior vice president of marketing at Carhartt. “For more than 127 years, Carhartt has designed workwear by solving for the needs and practical ways hardworking people use every product we make, and that’s the same kind of thinking we applied to this collaboration.”
The Carhartt concept will join approximately 20 additional Chevrolet models at the SEMA Show Nov. 1-3 in Las Vegas. Follow the action at ChevySEMA.com, #CHEVYSEMA, @ChevroletPerformance on Instagram and Chevrolet Performance on Facebook.