Later today at the State Fair of Texas, Ram will announce the updates to its 2017 truck lineup, which includes tweaks to three of its popular models. Ram also is announcing it will offer a new Silver Edition of its Ram 1500 Lone Star, which is its best-selling truck in Texas.
“The Ram Lone Star Edition is the original Texas truck,” said Mike Manley, Head of Ram Brand, FCA –Global. “It’s impossible to overstate the significance of the role Texas plays in the pickup truck segment. At the same time, Ram trucks are an iconic part of the Texas landscape. As the longest-lasting truck in Texas, there are literally millions of Ram pickups still on the roads.”
The Lone Star Silver Edition will feature a host of upgrades, and if you like chrome you’re going to be excited about this truck. The new model’s additional features include a new luxury grille (with chrome Wave Mesh inserts) that features a Lone Star badge, new bright belt moldings, chrome exterior side-view mirrors, chrome side-steps (with the chrome running from wheel to wheel), polished 20s and front tow hooks. The Lone Star Silver Edition will be available on Ram 1500 4×2 and 4×4 Crew Cabs, and short and long box models with the option of the Pentastar V6 engine, HEMI V8 or 3.0-liter EcoDiesel. The Lone Start Silver Edition Package has a starting price of $900 with the MSRP starting at $38,995 (plus a $1320 destination charge).
Changes for 2017
Ram has updates for a number of other models in its 2017 truck lineup, including the Limited and Longhorn models. For the 1500, 2500 and 3500 Limited models there is the option to upgrade the tailgate to the same style featured on the Ram Rebel that features larger RAM lettering (it’s a $195 option). The Ram 1500, 2500 and 3500 Longhorn models will get a new bright-chrome grille and chrome belt moldings, with the new billet port grille featuring RAM lettering as well. For the 1500 Longhorn model, Ram is adding standard Keyless GO, SmartBeam headlghts and rain-sensing wipers on the 2017 models.
Ram also announced the Ram 2500 and 3500 Heavy Duty Laramie, Longhorn and Limited trims will come standard with a HEMI V8, and the 4×4 versions of the Heavy Duty Longhorn and Limited will now be equipped with standard Bilstein monotube shocks. All 2500 models will now be available with a new 4×4 Off-Road package that comes with Bilstein shocks, hill-descent control, a limited-slip differential, all-terrain tires, tow hooks, a transfer-case skid plate, fender flares and a new “4×4 Off-Road” graphic.
Ram also announced another new model, the Ram 1500 Night Package, a special-edition truck that takes the Sport cues a few steps further. The Night will offer black 20-inch aluminum wheels, a black grille and black badging, all of which add to the body-color-matched parts already found on the Sport model such as the fascia, rear bumper, power-folding mirrors and door handles. It also features black bezel projector head lamps with LED marker lights and black-bezel tail lamps to complete the look. The Ram 1500 Night Package starts at $36,795 (with $1320 destination fee not included).