Ford announced recently that it is partnering the National Football League on a three-year partnership establishing Ford trucks as Official Truck of the NFL.

“America’s truck leader is teaming up with organizers of the nation’s favorite sport to put the spotlight on fans and players who show toughness, smarts and determination on and off the field, and who deserve to be recognized for that,” says Mark LaNeve, Ford Motor Company vice president, U.S. marketing, sales and service. “Both brands – each a leader in its category and known for toughness, capability, excellence and innovation – are coming together to give fans exclusive access to events and games, and to highlight players in a new way.”

“Just like our fans and players, Ford trucks and the NFL are always working to reach the next level through hard work, grit and commitment, which makes this partnership a natural fit,” says Renie Anderson, NFL senior vice president, sponsorship and partnership management. “We’re proud to be partnering with such a legendary American brand and look forward to helping Ford trucks become synonymous with the country’s most popular sports league.”

In a press release announcing the news, Ford says it will kick off its partnership as Official Tryck of the NFL today in New York providing fans the opportunity to order Built Ford Tough Tailgate Trucks On Demand through Uber, delivering tough tailgate food, game tickets and merchandise by the all-new Ford F-Series Super Duty. Ford also says it will take its Built Ford Tough Tailgate Tour for fans to NFL games around the country to offer football fans the chance to access their own Built Ford Tough Tailgates On Demand on game day and find “hard-to-get game tickets.”

Ford will also offer a new Built Ford Tough Toughest Ticket sweepstakes for a chance to win a pair of tickets to Super Bowl LI and an all-new 2017 Ford F-Series Super Duty customized to showcase their favorite NFL team.

Along with announcing the F Series as the Official Truck of the NFL, Ford also announced today its Built Ford Tough Offensive Line of the Week, where former NFL offensive lineman, NFL Network and NFL.com analyst Shaun O’Hara will provide his insight and pick his Offensive Line of the Week based on their performance in the previous week’s games. At the end of the season, one line will be recognized as Built Ford Tough Offensive Line of the Year at the annual NFL honors awards presentation. Offensive Line of the Week will be announced every Tuesday afternoon on NFL.com/Ford.