ITP unveiled today a new finish for its Severe-Duty (“SD”) Single Beadlock wheel for ATVs and side-by-side vehicles. The all-new ITP SD Alloy Single Beadlock wheel’s finish is striking in appearance, but is also functionally durable to meet the demands of challenging terrain.

The new ITP SD Beadlock wheels for ATVs and side-by-side vehicles feature a durable black powder-coated finish with milled edges, producing a custom appearance.

“The ITP Severe Duty Alloy wheel remains a popular choice for racing and those riders serious about off-road performance,” said Rhett Turpin, Head of ITP Sales.  “The new black finish with milled edges and 16-spoke configuration combine with the durable single beadlock design to give the SD Alloy wheel a high-grade appearance and enhanced tire security for aggressive driving.”

Engineered from lightweight, superior-strength aluminum alloy, the SD Alloy wheel uses an “advanced manufacturing process” that molds a single piece of aluminum alloy into a light, yet incredibly strong wheel.

The lightweight SD wheel, which allows more inner clearance between the wheel and hub, includes the proprietary ITP “Rock Armor” inner wheel lip and a fully functional outer beadlock. The durable design gives vehicle owners peace of mind by offering optimal wheel strength against breakage from rocks and debris and outer tire bead security for when the conditions demand it. In addition, ITP backs the wheel with its Limited Lifetime Warranty.

“The Severe Duty Beadlock design was designed as the ‘go-to wheel’ for those who demand the ultimate performance products when they ride off-road,” adds Turpin. “We engineered the wheel to take you into the depths of the gnarliest terrain and get you back again. The more modern finish better appeals to those buyers who enjoy customizing their vehicles, but aren’t willing to sacrifice durability for good looks.”

The new SD Alloy wheels are slated to arrive in dealerships in August 2016. Two sizes will be available – 14×7 inch and 15×7 inch – in all popular bolt patterns. Pricing for the ITP SD Alloy Single Beadlock wheel starts at $160.