MESA, AZ: Bower Media announced a contest to find a female co-driver for three separate off-road events happening this year with BFGoodrich Tires, and over the course of the last three weeks 91 ladies have submitted a simple form and three photos representing their passion for the offroad. This week, from Monday to Friday, the challenge goes into a social media phase. Friends, family and fellow wheelers are encouraged to Like and or Comment on the photos posted on Bower Motorsports Media Facebook and Instagram pages and add a Vote of Confidence for the particular lady.
Also available on BowerMediaTours.com, this is not a photo contest. This social media voting process will narrow the field down to the top 30 ladies. We will then take the remaining 61 entries and do a random draw for 3 additional wild card entries.
“I don’t know what I really expected when I started this, if I was to be really honest, I was hoping that we would get 30 qualified ladies – we got ninety-one!! I read every single application and looked at all the pictures, and I can honestly say that we can’t go wrong with any one of these ladies as my co-driver! There are Jeep girls, Toyota girls, Buggy girls, XJ girls and even Mustang girls mixed in the group,” said Charlene Bower, Owner of Bower Media. “I am sincerely thankful for BFGoodrich Tires who not only gives me the safety and security to drive thousands of miles to events every weekend, but also support projects like these that empower women and offroaders to play in the dirt. Their slogan, ‘Driver Enough’, is what we are encouraging every lady to be today and everyday.”
The contest is designed to gather entries from girls across the country, using social media and Bower Power Hour interviews to help Charlene determine the best match for her. The three events will be RallyVenture, BFGoodrich Tires 36 Hours of Uwharrie, and the all girls Rebelle Rally in October. Each of these events will offer a unique competition experience alongside Charlene, as well as a behind the scenes look at the actual events themselves. The girls chosen will be Charlene’s second in command for the entirety of the event, and will have the opportunity to drive, navigate, and compete in all sorts of challenges to accrue points at the events. There will be three winners, one for each event this year.
After the Vote of Confidence is completed this week, Charlene will reach out to the top 33 with 6-10 questions and schedule a 15-minute call, 5 minutes of which will be recorded for a special episode of Bower Power Hour. The team at Bower Media will narrow the field down to 8 finalists. These finalists will be invited to a training weekend in Arizona to meet and work with Charlene as well as practice driving, shooting and physical activities with amazingly special guests. The final 8 contestants will be announced by Charlene at I’m Not Just a Girl’s Ladies Meet & Greet at Jeep Beach in Florida on Thursday at the downtown experience from 5-6pm. After the training weekend in Arizona, the 3 winners will be announced shortly after.
You can support the ladies by visiting www.BowerMediaTours.com website and linking through to their picture on Facebook or Instagram.