BRP formally announced some big news today, as it has entered into a new agreement with “Gymkhana” viral video star and rally racer Ken Block. Block, a decorated World Rally Championship racer, X Games medalist and viral video trailblazer, is now an official ambassador for the Can-Am brand. Block and his Hoonigan team are joining with BRP to highlight the performance capabilities of the Can-Am Maverick side-by-side vehicle.

Block and BRP’s Can-Am brand will each feature heart-pounding content across their numerous platforms. Follow @CanAmOfficial on Instagram, Can-Am Off-Road on Facebook, as well as Ken Block on Facebook and @kblock43 on Twitter and Instagram.

“Ken Block is the essence of an action-sports athlete and marketer, having proven himself on the race track and as an enthusiast brand extraordinaire,” said Marc-André Dubois, director, Global Marketing, Can-Am Off-Road. “His entertaining nature, video feats and jaw-dropping driving skills all speak directly to the core of those passionate about performance, a quality that remains a fundamental pillar for the Can-Am brand.”

“I’m really stoked about my new deal with BRP,” said Block. “I live a very active outdoor lifestyle at home in Park City, Utah, and being able to add awesome recreational products like the Can-Am Maverick MAX X rs 1000R Turbo vehicle to my fleet is going to get me outside with my family even more. There’s so much awesome terrain to explore out here and to be able to do so in a fun side-by-side with my kids tagging along? That’s just going to let us make a lot of great memories together. I can’t wait!”

For more information about Ken Block, visit www.hooniganracing.com.