Mad Media and UTVunderground.com today launched the newest video in the XP1K series with “XP1K3.” This third installment of the film series, which features three-time off-road champion RJ Anderson driving a Polaris RZR XP Turbo, is produced by Mad Media led by the directing team of the Martelli brothers. The video was launched today after its debut at Polaris Camp RZR West, in Glamis, California, over the weekend.

The video launched worldwide this morning in conjunction with the start of the Specialty Equipment Market Association show (SEMA). If you’re at the show, the film is also airing in a special screening area within BFGoodrich Tire’s SEMA booth, alongside one of the custom built XP1K3 RZR XP Turbo cars. Visitors to the BFGoodrich booth will also be able to get autographs from RJ Anderson, pick up a free XP1K3 shirt (while supplies last) and get up-close photos of the vehicles.

“For our third installment of the XP1K franchise, we put RJ in a variety of urban decay settings and created some incredibly challenging stunts,” said video Co-Director Matt Martelli. “His car control for this chapter had to be spot on – and it was. There were no airbags to jump into or safety wires to catch him. RJ executed all of these stunts for real.  This is not Hollywood! There is no CGI – lot’s of real smoke, but no mirrors! And no other machine on the planet can do what we dreamed up – it had to be a RZR.”

Anderson himself is blown away with the final outcome of the video, noting he wasn’t 100 percent sure he’d complete every truck performed.

“I am stoked to finally share XP1K3 with the world!” Anderson said. “I think people are going to be blown away. To be honest, I wasn’t sure if I could pull off all of these stunts!  It’s crazy to think we accomplished this all on the Polaris RZR platform.”

XP1K3 is sponsored by Polaris RZR, BFGoodrich Tires, Monster Energy, Walker Evans Racing Shocks and Wheels, Holz Racing Products, Muzzys Performance Products, K&T Performance, Mastercraft Safety, Impact Race Products, STM Motorsports, Proline Wraps, Benchmark Performance, Dyno Jet / Power Commander, Fuel Customs, Johnny K Powersports, Redline Racing, and Next Level Motorsports / Aluminum.