UTV-World-Championship-Thumb-10072014San Diego, CA – UTVUnderground.com announced today that STI Tire & Wheel has signed on as sponsor of the first annual UTV World Championship, to take place in Laughlin, Nevada February 19th through the 21st. This exciting new event will feature two world championship UTV races including a Best In The Desert Championship points race, and a short course / motocross style Production UTV Championship race. In addition to the $100,000 cash and prize purse, Polaris RZR will be awarding the winner of both Championship races a brand new Polaris RZR XP1000!

“STI Tire & Wheel has been making waves in our sport for a couple of years now and their new line of XS Roctane tires have a huge buzz about them. We are not only excited to have STI on board as a sponsor in our first year of putting this event on, but we are excited to see how this new line of tires does in one of the gnarliest races held all year! Stated CEO & Founder of UTVUnderground.com, Joey DiGiovanni

The four-day event format will feature one full day of racing, contingency and tech in downtown Laughlin, demo and enthusiast rides, and a business-to-business UTV industry summit. The UTV World Championship is part of The Best in The Desert (BITD) Off-Road Racing Association series and will be marketed, co-produced, and covered for television by motorsports media heavyweights, Mad Media. The format will bring together UTV desert racing, UTV motocross style short-course racing, and enthusiast rides, into one massive multi-day event on the edge of the Colorado River in Laughlin, Nevada. The event will also be a showcase for UTV manufacturers and aftermarket manufacturing companies. Enthusiasts and racers will be able to pre-run the racecourse in stock UTVs during the “Family Fun Poker Run”.

“The UTVWC is a first class effort and the right venue to launch our new race-inspired “XS” addition to the STI Roctane tire line. We have had great success in WORCS and GNCC racing for several years now and that competition drives innovation and served as STI’s motivation to develop the new line. Supporting the UTVWC was easy decision and we get to see the new XS tires in action on the Team McVay/Williams BITD race entry.  Thanks for the UTVWC team for organizing this event.” Stated Craig Peterson, STI Tire & Wheel

For more information go to: http://www.utvunderground.com/utv-world-championship