Polaris Industries recently announced Polaris RZR is the “Official UTV” of Best In The Desert (BITD) Racing Series and that the company will be sponsoring several BITD races this season starting with the THR Motorsports Parker 250 presented by Polaris RZR.

“Best in the Desert has been at the forefront of promoting desert side-by-side racing, and Polaris RZR is excited to support the series and its racers,” said Craig Scanlon, general manager of Polaris Side-by-Side Vehicles. “Our partnership with Best in the Desert will help us share the off-road racing experience with more people so we can continue to build interest in the sport.”

Along with RZR being the Official UTV of BITD and the presenting sponsor of the THR Motorsports Parker 250, Polaris RZR will be the title sponsor for both The Mint 400 in Las Vegas, NV, on March 13-15, and the first-annual UTV World Championship, to take place in Laughlin, Nevada, February 19-21. Polaris RZR also is the presenting sponsor for the Blue Water Desert Challenge to take place in Parker, Ariz., on October 9-11.

“We are extremely proud to start our 2015 race season and welcome a new partnership with Polaris RZR,” said Casey Folks, director of Best In The Desert. “This is a perfect fit since teams running the Polaris RZR have always been a dominant force at Best In The Desert events. In fact, for 2015, Brandon Schueler enters the season as the reigning Pro UTV Class Champion behind the wheel of his Jagged X Polaris RZR.”

This year’s THR Motorsports Parker 250 presented by Polaris RZR will feature a new two-race format. The race will be split into two separate races; one race for Motorcycles and Quads, and another race for the UTVs. Both races will be run on the same 80-mile loop that features some of the best spectating areas available in off-road desert racing today. The famous “Parker Python” will again be a big part of the course with its thrilling rough sections.