Yamaha-Logo-10-27-11KENNESAW, Georgia, December 9, 2014 — Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., today announced the launch of a new e-commerce website. For the first time ever, www.ShopYamaha.com gives consumers the ability to purchase high-quality Yamaha apparel and accessories at a single online destination.

The responsive site features a clean and modern look with high-resolution product and lifestyle imagery. Consumers can quickly and simply shop their favorite Yamaha Motor products. Among the site’s initial offerings are riding gear, fashionable brand apparel, and high-quality accessories for Yamaha on and off road motorcycles, ATVs, snowmobiles, side by sides, and personal watercraft.

“Just in time for the holidays, we created www.ShopYamaha.com to provide consumers with a one-stop shop for all things Yamaha,” said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, USA. “From stocking stuffer accessories like off-road riding gloves to top-of-the-wishlist items like snowmobile heated grips, the shop has something for every motorsports or Yamaha enthusiast.”

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Need a sharp new replacement for an off-road helmet? The Gamma Off-Road Helmet by ONE Industries® is a sleek new arrival in the online store. Looking for that perfect present for the enthusiast who’s a watch collector? Yamaha Factory Racing watch by TW Steel® is a Christmas gift they are sure to love. Antsy to show off the new snowmobile for the season? Fill out the entry fields on the Snowmobile Accessories section of www.ShopYamaha.com to browse products designed for specific years and models.

www.ShopYamaha.com offers an easy-to-use dealer locator and allows site visitors to keep track of preferred dealers by creating an account. Adding to convenience for holiday shoppers, the site features a wishlist function and responsive customer service.

GYTR – Genuine Yamaha Technology Racing, Performance accessories, Yamaha Genuine Accessories, Star Custom Accessories, and apparel products are available at www.ShopYamaha.com.