DETROIT – Chevrolet today released a holiday message that Facebook and Twitter users can share to brighten their friends’ days while giving back to their communities through United Way. Chevrolet will contribute $1 to United Way for each share and retweet of Chevrolet’s Facebook post and Tweet of the video up to a total of $500,000.

“The holiday season is a time for thankfulness and a time to help those less fortunate,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “We hope social media users will take a moment to share the spirit of giving with their friends and family while helping United Way.”

This extends Chevrolet’s, General Motors’ and the GM Foundation’s ongoing support of United Way and its mission to improve communities and individual lives by focusing on education, financial stability and basic needs, such as food and shelter.

Chevrolet also led an effort around the NFL championship game, where the brand contributed $1 million to the American Cancer Society on behalf of the more than 1 million social media users who changed their profiles to purple, the color of cancer survival, in time for World Cancer Day on February 4.

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.