Auburn Hills, Mich. – In anticipation of the 2014 edition of the Specialty Equipment Market Association (SEMA) show, Mopar released sketches of its modified Chrysler, Jeep, Dodge, Ram, and Fiat vehicles headed for the premier aftermarket tradeshow in Las Vegas. It’s not clear from the images exactly what modifications will be featured on each vehicle, but we do know there will be two Jeep Renegades (Frostbite and Rip Tied) and a Ram 2500 Outdoorsman truck.

Mopar will display several innovative show vehicles, all reimagined with Mopar products, in a 15,345-square-foot exhibit on Nov. 4-7 at the Las Vegas Convention Center to demonstrate how enthusiasts can sprinkle their own rides with a little Mopar magic by choosing from the brand’s vast portfolio of parts and accessories.

Mopar Brand
Mopar (a simple contraction of the words Motor and PARts) was trademarked in 1937 with the launch of an antifreeze product but truly made its mark in the 1960s during the muscle-car era. From Mopar Performance Parts to enhance speed and handling for both road and racing use, the brand soon expanded to include technical service and customer support.

Today, Mopar is Chrysler Group LLC’s service, parts and customer-care brand and distributes more than 500,000 parts and accessories in more than 130 markets, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar is the source for genuine parts and accessories for Chrysler Group brands as well as FIAT brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and FIAT vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.