That sand gets in everything, even the all-new 2015 Chevrolet Colorado that takes the stage this weekend at the 2015 U.S. Sand Sculpting Championships. One of the trucks on display this weekend is a Colorado sculpted (mostly) out of sand. It’s mesmerizing to watch it materialize, but even more so more to watch it done in 15 seconds.

“It’s a great fit for the Colorado to be partnered with the U.S. Sand Sculpting Championships,” said Tony Johnson, Colorado marketing manager. “With Southern California being the largest mid-size truck market in the country, the Colorado is right at home here in San Diego.”

The 2015 Chevrolet Colorado has been engineered to meet active lifestyles, offering more technology, versatility and efficient capability than midsize pickup competitors.

With the introduction of Colorado, Chevrolet will offer customers more choices than any other pickup truck brand, including midsize, full-size light duty and heavy-duty pickups. Colorado will be available in Chevrolet dealerships nationwide in the fall of 2014.

Founded in 1911 in Detroit, Chevrolet is one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.