HUNTSVILLE, Ala., – LINE-X Protective Coatings, the nation’s leading developer and provider of high performance protective coatings, is thrilled to announce their attendance at the 2013 Specialty Equipment Market Association Show, Nov. 5-8, 2013 in Las Vegas, Nev. The 2013 SEMA show will mark a milestone in the company’s history; LINE-X will be unveiling their corporate plan to enhance the consumer retail experience by announcing an all-new custom truck division for the LINE-X Network. Complete with a re-designed retail experience, LINE-X franchisees will now be able to offer a turnkey aftermarket performance solution for truck owners and enthusiasts. Building upon its new capabilities, LINE-X will also be unveiling its latest project vehicle for Willie Robertson, CEO of Duck/Buck Commander and star of the hit A&E reality television show Duck Dynasty. Official details of the secret vehicle project have yet to be disclosed, but the highly anticipated vehicle unveiling will take place in the LINE-X booth at 1:30pm on Thursday, Nov. 7, 2013. The LINE-X booth is located in the South Hall, Upper Level, # 34123.

“LINE-X is continuously working to innovate and diversify outside of the traditional spray-on truck bedliner market. Our new focus will provide the continued growth necessary to meet consumer demands and enhance the tools available for franchisees to succeed,” said Kevin Heronimus, CEO of LINE-X Protective Coatings. “Through our recent partnership with AAG, LINE-X is excited to be able to provide new services to our consumers. We are thrilled to debut our new resources on our SEMA project vehicle for Willie Robertson. Although still confidential, this project and design unveiling will excite car customizers and consumers alike.”

Although widely known for its spray-on truck bedliners, the new LINE-X booth will feature an assortment of product application and accessory information, from traditional truck bedliners, to utility vehicles, SWAT trucks and full exterior vehicle coatings.  Available throughout the company’s network of over 500 professional, franchised centers in over 48 countries, LINE-X continues to lead the marketplace with innovative products that provide unique protective coatings solutions to customers. For more information about LINE-X products, applications and dealer locations, visit LINE-X online at www.LINEX.com.