DENVER, Colo., (Oct. 8, 2013) – Shorai Inc., a global leader in the design, development and manufacture of prismatic cell, lithium iron phosphate power sports batteries, has been named the official battery of the upcoming 2013 GEICO A.M.A. EnduroCross Racing Series in Denver. Shorai LFX™ batteries are an industry leading 80 percent lighter than their lead-acid equivalent with 20 percent greater starting performance, giving the riders a quick start advantage in the “toughest racing on two wheels.”

EnduroCross tracks are known for incorporating a variety of extreme off-road racing elements into a Supercross-style course, featuring many obstructions, including boulders, logs, sand pits, mud and water obstacles, making quick re-starts necessary for riders throughout the course. This weekend’s EnduroCross race will take place at National Western Complex in Denver, Colo., on Saturday, Oct. 12, 2013.

“EnduroCross is such an exciting, yet challenging sport, making it the perfect place to showcase the benefits of Shorai LFX™ batteries,” said Kevin Riley, Executive Vice President of Sales and Marketing for Shorai. “Shorai batteries are the unrivaled choice for dirt bikes equipped with an electric starter, such as those used by EnduroCross riders. We are looking forward to working with the EnduroCross team to help share the competitive and recreational advantages of using of Shorai LFX™ Batteries.”

“A lot of the EnduroCross racers are using electric start bikes and Shorai LFX™ Batteries are a perfect fit. Saving weight while boosting the cranking power for re-starts are a huge benefit since even the best riders tip over in EnduroCross,” said Lance Bryson, Director of Sales and Marketing for EnduroCross.

Remaining dates for the 2013 GEICO A.M.A. EnduroCross Series are as follows: Oct. 26, 2013, at Comcast Arena in Everett, Wash.; Nov. 9, 2013, at Idaho Center in Boise, Idaho; Nov. 23, 2013, at Orleans Arena in Las Vegas, Nev. More information on the series can be found at www.EnduroCross.com.

Shorai makes nearly two dozen battery options designed to fit market needs for street, dirt, touring and cruiser motorcycles, scooters, ATVs, personal watercraft, riding lawnmowers and utility vehicles. Shorai batteries are 80 percent lighter than their lead-acid equivalent, with 20 percent greater starting performance, do not sulfate and have an extremely low self-discharge rate. Available at a variety of authorized resellers worldwide, Shorai batteries can be purchased at over 2,500 dealers and also online at www.ShoraiPower.com.