IRVINE, Calif. – The Professional Bull Riders (PBR) announced that Kawasaki Motors Corp., U.S.A. will be the “Official ATV and Side x Side” of the PBR.

Kawasaki branding and advertisements will be featured during PBR’s television broadcasts on four major networks, along with prominent in-arena and chute signage, as well as PA announcements and JumboTron® spots.

Fans will be able to experience more about Kawasaki ATVs and Side x Sides through special promotions at select PBR events.

“Kawasaki is one of the most recognizable names in powersports, and we are proud to welcome them as a partner,” said PBR CEO Jim Haworth. “They have the best ATVs and Side x Sides, durable enough to be part of our dangerous and hard-hitting sport.”

“PBR is home to the toughest athletes anywhere, so Kawasaki’s equally tough four-wheel products are a perfect match.” said Kawasaki Marketing Director Chris Brull. “This relationship recognizes those complimentary attributes and places our brand in the arenas, where riders and fans can get a closer look at the perfect vehicles for their off-road needs.”

The PBR’s Built Ford Tough Series (BFTS) is televised every week on CBS, CBS Sports Network, NBC, NBC Sports Network, and YouTube. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer.