HUNTSVILLE, Ala., (June 1, 2011) – LINE-X Protective Coatings, the nation’s leading developer and provider of high performance protective coatings, has announced an exciting new consumer contest to kick-off the summer. The “LINE-X Four Days, Zero Nights” Iceland Open Sweepstakes will award one lucky LINE-X fan with an extreme adventurer’s dream vacation for two to Reykjavik, Iceland. With the purchase of a LINE-X PREMIUM bedliner between June 1, 2011, and August 15, 2011, customers are automatically entered into this once-in-a-lifetime contest. With hundreds of franchisee locations across the country, visit your nearest LINE-X store to protect your truck or vehicle with LINE-X PREMIUM for summer. Sweepstakes entries will also be accepted on LINE-X Facebook page, no purchase necessary. The all-expenses paid trip includes an assortment of outdoor adventures, including fishing trips for Atlantic salmon on pristine Icelandic rivers, snowmobiling on Europe’s largest glacier, golf outings, tours of Reykjavik and so much more!

“With this exciting sweepstakes, LINE-X is excited to kick start the summer and to show appreciation for our customers,” said Kevin Heronimus, LINE-X CEO. “LINE-X PREMIUM is a top quality bedliner and a customer favorite. With its long-lasting protection and durability, it’s the top choice for today’s truck owners.”

LINE-X Protective Coatings are tested for strength and protection both in the laboratory and in harsh, real-world conditions to ensure the highest levels of durability. LINE-X PREMIUM couples the abrasion and impact protection you already trust with the ultravoilet (UV) protection a bedliner needs to stay new-looking longer. LINE-X PREMUIM is a zero volatile organic compound (VOC), aliphatic polyurea coating that provides superior UV stability with excellent color and gloss retention.

The “Four Days, Zero Nights” consumer contest will be featured on both LINE-X Facebook and Twitter. Visit your nearest LINE-X franchise or www.LINE-X.com for more information on LINE-X PREMIUM and www.LINE-X.com/zeronights for information on the Iceland Open Experience.

Available throughout the company’s network of over 500 professional, franchised centers in over 43 countries, LINE-X continues to lead the marketplace with innovative products that provide unique solutions to customers. A recent Frost & Sullivan report shows that the strict quality control guidelines of LINE-X Protective Coatings have positioned the company as a leading supplier to many industries that utilize spray-on applications. The centralized franchise system gives LINE-X control over safety standards, Occupational Safety & Health Administration (OSHA) requirements, training and other industry standards.