July 17, 2007—Aiken, SC —Carlisle Tire and Wheel Company, Inc. today announced the launch  of a new consumer website called “The Road Trip,”   located at www.carlisletire.com/roadtrip

Designed to match ATV owners to the tires that work best for where they ride, the new Carlisle website invites visitors to drive an on-screen ATV over a number of varying terrains to discover which Carlisle ATV tire(s) work best on their machine, for that terrain. 

Visitors first chose their brand, model and year of ATV and then are set loose on a landscape that changes from farm fields to mud bogs to hard surfaces.  Based on the specs of their machine, the website showcases the brand, tread and sizes of Carlisle tires that work best for each terrain and kind of ATV riding.

“We know it can be complicated for consumers to select a set of OEM replacement tires for their ATVs,” noted Rhett Turpin, Sales Manager, Carlisle Tire and Wheel Co.  “So we created a simple – and “fun” -- way for ATV owners to quickly identify the best tire choices for their machine.”

“Tire shoppers will not only be impressed with Carlisle’s updated ATV product line, but also with the state-of-the-art motion graphics and interactivity we built into the site,” added Jeff Waechter, Carlisle Aftermarket Manager.

The new Carlisle website also includes an “Everything You Wanted to Know About ATV Tires” primer, a photo gallery of customer rides, and a quick-link product finder for visitors to go straight to the full catalog of Carlisle ATV tires. 

Future plans for the site include an ATV riding game where visitors can compete on an obstacle course and Carlisle on-line videos