10 Cool New Products from SEMA

Cooper A/TW All-Terrain Winter Tire
Creating an all-terrain truck and SUV tire that has added emphasis on winter driving, Cooper recently unveiled its new A/TW all-terrain tire. Taking its Discoverer A/T3 all-terrain to the next level of winter performance, the A/TW features micro-gauge corrugated siping to improve winter traction, while the Snowgroove 2.0 design provide improved snow-on-snow traction. The Chevron self-cleaning grooves on the tire are designed to enhance all-terrain performance and the more aggressive offsets improve snow and loose surface traction. The A/TW also earned the Three Peak Mountain Snow Flake award for severe weather handling. More information about the new tire can be found here. We expect more new product from Cooper in 2015, as Cooper reps informed us to be on the lookout for an invite to test its redesigned Discoverer STT mud-terrain tires.

Warn Zeon Platinum Winch Line
Warn Industries introduced its new line of high-end winches in the ZEON Platinum, which it hails as “the toughest, most technologically advanced truck and SUV winch on the trail today.” The Zeon Platinum line is said to provide 20 percent faster line speed and serious protection from water with its extreme IP68-rated waterproofing. Warn goes on to note the Zeon Platinum features include the world’s first remote controlled clutch and an all-new Advanced Wireless Remote. Included in the line is the ZEON 10 Platinum and ZEON 12 Platinum winches, designed to provide 10,000- and 12,000-pound capacities, respectively. Warn backs its new Zeon Platinum line with the same limited lifetime warranty found on all its truck and SUV winches. For more information, head over to http://www.warn.com/.

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