“Building upon the popularity of past rock crawling races at the Off-Road Expo in Pomona, we are absolutely thrilled to behosting the new UROC RockCross Race, which promises to give our attendees a thrilling experience they won’t forget,” said Advanstar’s Off-Road Group Director Jim Ryan. “The Off-Road Expo presented by Toyota, back in Pomona for the seventh year, is truly the perfect venue for UROC to demo its new RockCross Race, as thousands of off-road enthusiasts will be watching and cheering for their favorite teams as they go head-to-head against each other for the first time ever.”

Sponsored by BFGoodrich Tires and presented by DIRTsports and Skyjacker Suspension, the UROC RockCross Race is truly America’s newest off-road sport. Headlining competitors racing throughout the weekend will include DIRTsport’s 2005 Driver of the Year and 2005 UROC Super Modified Champion Shannon Campbell. Campbell, along with 2005 UROC Pro Modified Champions “Team Lovell” (driver Brand Lovell and spotter Roger Lovell), will be bringing their competitive rock crawling experience to help pioneer this exciting new form of racing.

“The UROC RockCross Race is an innovative new race that marries the technical skills of rock crawling with the sheer thrill of racing as teams are not only pitted against each other, but also some of the world’s toughest obstacles,” said UROC President Ranch Pratt. “Off-road lovers in attendance at the Expo are going to love this new race since it eliminates boring time trials and each heat will have two teams racing against each other on the rocks the way it should be: one course, two rigs and one finish line!”

The nationally renowned Off-Road Expo presented by Toyota will showcase all the latest and hottest off-road toys, technologies, gear and accessories from more than 300 of the industry’s leading manufacturers, dealers and distributors such as 4 Wheel Parts, BFGoodrich Tires, Cycle Parts West, Bilstein, Interco Tire, Goodyear, MasterCraft, Skyjacker Suspensions, Toyota and hundreds more. In addition to the line-up of thousands of new vehicles (such as buggies, 4X4s, sand cars, ATVs, dirt bikes, rock crawlers, mud boggers, Jeeps and trucks) and accessories on display and the debut of the UROC RockCross Race, the Expo will also feature special off-road demonstrations, freestyle motocross, RC car races, celebrities, entertainment and much more.

The Off-Road Expo presented by Toyota will take place Saturday, October 7, from 9 a.m. – 6 p.m. and Sunday, October 8, from 9 a.m. – 5 p.m. Held at the Pomona Fairplex, located at 1101 W. McKinley Avenue, Pomona, Calif., admission to the event is $12 for adults and children 12 and under are free. Tickets may be purchased in advance on the Web or at the box office (cash only) throughout the event. The Off-Road Expo series has expanded beyond Pomona this year, as it will travel for the first time ever to Houston, November 10-12, and it was a great success earlier this year in Salt Lake City, April 21-23.

For more information and ticket sales, please visit www.offroadexpo.com.

Fueled by Advanstar

Advanstar Communications (www.advanstar.com) is a leading provider of integrated media solutions to the automotive aftermarket, off-road and powersports industries, offering a dominant portfolio of 7 magazines including new titles Big Twin Dealer, Off-Road Business and DIRTsports; 15 targeted supplements and buyers guides; 16 consumer events including leading brands Off Road Expo, the largest off-road consumer show series in the country and the International Motorcycle Shows, the largest consumer motorcycle event series in the world; 3 trade shows including Dealer Expo, voted a 2005 Tradeshow Week Fastest 50 tradeshow winner; 14 websites, and 42 training manuals for vehicle industry professionals, trade buyers, and enthusiasts.

Through a multi-media approach, Advanstar reaches nearly 9 million original equipment and aftermarket manufacturers, distributors, service & repair professionals, retailers, and consumers. Advanstar drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and raced.