CRANDON, WI -- Crandon International Off-Road Raceway has announced that American Racing is the new sponsor of the most exciting start in off-road racing – Crandon’s famous Land Rush Start. 

The “American Racing ATX Wheels Land Rush Starting Line” includes official American Racing sponsorship of the Raceway’s two story starting tower.  A new tower was constructed last season and is higher, wider and more visible to racers and fans as well as SPEED TV coverage.

The American Racing ATX Wheels starting tower overhangs the track by 16 feet, providing a better field of vision for racers at the starting line of Crandon's famed land rush start.

American Racing joins other key sponsors at Crandon with on-track signage and banners including the Potawatomi Turn One, BorgWarner Turn Two, Ford Trucks skybox straight-away, Lucas Oil Gravel Pit Turn Three, Toyo Tires Chicane and Skyjacker Finish Line, among others.   

"We want to thank American Racing for their investment in Crandon Raceway and in the most exciting starting line in off-road racing," said Fay Statezny, official starter at Crandon.   “The fastest and most punishing off-road racing in the world takes place at our high speed Crandon track and American Racing is out to prove their new ATX Series off-road wheels at the ‘World Capital of Off-Road Racing’,” he said.

American Racing is a leading manufacturer of wheels for off-road applications.  The company recently launched its ATX Series of off-road wheels including such popular styles as the Thug, Clash, Tailgunner, Wolverine, Sidewinder and Dominator wheel models.   Complete information about the ATX All Terrain Series is available on-line at www.americanracing.com.

Off-road racing action kicks off at Crandon Raceway June 23-24 with two rounds of Lucas Oil WSORR competition at the Forest County Potawatomi Brush Run Races.  The weekend features 11 classes of off-road racing each day and the 14th annual FCP Chairman’s Cup Challenge race.

Crandon hosts off-road racing’s biggest event of the year --- the annual off-road World Championships over Labor Day weekend, August 31-September 2.   The track web address is www.crandonoffroad.com. A huge traveling American Racing exhibit will be on display at both Crandon events, introducing the ATX Series to spectators. 

American Racing is a global consumer products firm specializing in stylish high performance vehicle wheels and accessories for enthusiasts and racing industries. Since 1956, American Racing Equipment has been a driving force in the aftermarket wheel industry.  In 2006, American Racing celebrated 50 years of market leadership, with a diverse range of wheels and brands for most of the current motor vehicle wheel market segments.