Stow, Oh. – Known as the original adventure tire brand for more than 50 years, Dick Cepek Tires & Wheels announced today a new sponsorship relationship with B.A.S.S. to include a role as supporting sponsor of the Bassmaster Elite Series and Opens Series as well as the B.A.S.S. Nation and Bassmaster College Series.

“’Prepare for Adventure’ is not just a company slogan, it’s a reflection of what fueled Dick Cepek’s product innovation when he launched a small product line in 1958 and it’s still the energy behind every product we make,” said Ken Warner, Vice President of Marketing for Dick Cepek Tires & Wheels. “Dick’s love of the outdoors as a true sportsman led to his development of truck tire and wheel products that really perform for outdoor enthusiasts – he wanted them to be the best. The Bassmaster organization and event competitors share that same spirit, and we’re proud to expand our relationship with the organization and the anglers this year.”

“The Dick Cepek brand is synonymous with sportsmen and outdoor enthusiasts, and we’re thrilled to have the company’s support of every major Bassmaster Series this year,” said Bruce Akin, CEO of B.A.S.S. “We’re also proud to support the company’s role as the Presenting Sponsor for the fourth Elite Series competition at Lake Havasu City, Ariz. scheduled May 7-10 this year.”

Dick Cepek Tires & Wheels will participate with a display exhibit at all Elite Series events and will provide contingency awards to Elite Series Anglers. For a complete Bassmaster series schedule, visit http://www.bassmaster.com/bassmaster-tournament-trail-schedule/2015.